Coca-Cola North America Information Technology Leads the Pack
On May 4th 2016, Coca-Cola North America Information Technology and Splunk Inc. (NASDAQ: SPLK), provider of the leading software platform for real-time Operational Intelligence, announced that Coca-Cola North America Information Technology was named to this year’s InformationWeek Elite 100, a list of the top business technology innovators in the United States. Coca-Cola North America Information Technology, a Splunk customer, is being honored for the company’s marketing transformation initiative.
Coca-Cola North America Information Technology division is a leader in migrating to the cloud and leveraging cloud native technologies. The division re-architected its digital marketing platform to leverage cloud technology to create business insights and flexibility and to take advantage of scale and innovations of the public cloud offered by Amazon Web Services.
“The success you see from our digital marketing transformation is due to our intentional focus on innovation and agility as well as results, our team’s ingenuity and our partnership with top technology companies like Splunk,” said Michelle Routh, chief information officer, Coca-Cola North America. “We recognized a chance for IT to collaborate much more closely with the marketing arm of Coca-Cola North America to bring an unparalleled digital marketing experience to our business and our customers. We have moved technologies to the cloud to scale our campaigns, used big data analytics, beacon and Internet of Things technologies to provide our customers with unique, tailored experiences.”
Coca-Cola North America Information Technology is one of the most innovative customers we have seen today. They are able to analyze data that was previously not available to them through the use of Splunk® Enterprise software. Business insights include trending flavor mixes, usage data and geographical behavior on its popular Freestyle machines to help improve fulfillment and marketing offers.
We congratulate both Coca-Cola North America Information Technology division and Splunk for being named in InformationWeek Elite 100! Read more
-Jeff Aden, EVP Strategic Business Development & Marketing, Co-Founder