AWS re:Invent is less than twenty days away and 2nd Watch is proud to be a 2017 Platinum Sponsor for the sixth consecutive year. As an Amazon Web Services (AWS) Partner Network Premier Consulting Partner, we look forward to attending and demonstrating the strength of our cloud design, migration, and managed services offerings for enterprise organizations at AWS re:Invent 2017 in Las Vegas, Nevada.
About AWS re:Invent
Designed for AWS customers, enthusiasts and even cloud computing newcomers, the nearly week-long conference is a great source of information and education for attendees of all skill levels. AWS re:Invent is THE place to connect, engage, and discuss current AWS products and services via breakout sessions ranging from introductory and advanced to expert as well as to hear the latest news and announcements from key AWS executives, partners, and customers. This year’s agenda offers a full additional day of content for even more learning opportunities, more than 1,000 breakout sessions, an expanded campus, hackathons, boot camps, hands-on labs, workshops, expanded Expo hours, and the always popular Amazonian events featuring broomball, Tatonka Challenge, fitness activities, and the attendee welcome party known as re:Play.
2nd Watch at re:Invent 2017
2nd Watch has been a Premier Consulting Partner in the AWS Partner Network (APN) since 2012 and was recently named a leader in Gartner’s Magic Quadrant for Public Cloud Infrastructure Managed Service Providers, Worldwide (March 2017). We hold AWS Competencies in Financial Services, Migration, DevOps, Marketing, and Commerce, Life Sciences and Microsoft Workloads, and have recently completed the AWS Managed Service Provider (MSP) Partner Program Audit for the third year in a row. Over the past decade, 2nd Watch has migrated and managed AWS deployments for companies such as Crate & Barrel, Condé Nast, Lenovo, Motorola, and Yamaha.
The 2nd Watch breakout session—Continuous Compliance on AWS at Scale—will be led by cloud security experts Peter Meister and Lars Cromley. The session will focus on the need for continuous security and compliance in cloud migrations, and attendees will learn how a managed cloud provider can use automation and cloud expertise to successfully control these issues at scale in a constantly changing cloud environment. Registered re:Invent Full Conference Pass holders can add the session to their agendas here.
In addition to our breakout session, 2nd Watch will be showcasing our customers’ successes in the Expo Hall located in the Sands Convention Center (between The Venetian and The Palazzo hotels). We invite you to stop by booth #1104 where you can explore 2nd Watch’s Managed Cloud Solutions, pick up a coveted 2nd Watch t-shirt and find out how you can win one of our daily contest giveaways—a totally custom 2nd Watch skateboard!
Want to make sure you get time with one of 2nd Watch’s Cloud Journey Masters while at re:Invent? Plan ahead and schedule a meeting with one of 2nd Watch’s AWS Professional Certified Architects, DevOps, or Engineers. Last but not least, 2nd Watch will be hosting its annual re:Invent after party on Wednesday, November 29. If you haven’t RSVP’d for THE AWS re:Invent Partner Party, click here to request your invitation.
AWS re:Invent is sure to be a week full of great technical learning, networking, and social opportunities. We know you will have a packed schedule but look forward to seeing you there! Be on the lookout for my list of “What to Avoid at re:Invent 2017” in the coming days…it’s sure to help you plan for your trip and get the most out of your AWS re:Invent experience.
–Katie Laas-Ellis, Marketing Manager, 2nd Watch
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About 2nd Watch
2nd Watch is an AWS Premier tier Partner in the AWS Partner Network (APN) providing managed cloud to enterprises. The company’s subject matter experts, software-enabled services and cutting-edge solutions provide companies with tested, proven, and trusted solutions, allowing them to fully leverage the power of the cloud. 2nd Watch solutions are high performing, robust, increase operational excellence, decrease time to market, accelerate growth and lower risk. Its patent-pending, proprietary tools automate everyday workload management processes for big data analytics, digital marketing, line-of-business and cloud native workloads. 2nd Watch is a new breed of business which helps enterprises design, deploy and manage cloud solutions and monitors business critical workloads 24×7. 2nd Watch has more than 400 enterprise workloads under its management and more than 200,000 instances in its managed public cloud. The venture-backed company is headquartered in Seattle, Washington. To learn more about 2nd Watch, visit www.2ndwatch.com or call 888-317-7920.
One of the challenges that many businesses struggle to overcome is how to keep up with the massive (and on-going) changes in technology and implement best practices for managing them. The Public Cloud—in particular, Hyperscale Cloud providers like AWS—has ushered in a new era of IT technology. This technology changes rapidly and is designed to provide businesses with the building blocks that allow IT organizations to focus on innovation and growth, rather than mess with things that don’t differentiate their business.
A Hyperscale Managed Services Provider (MSP) can help address a very important gap for many businesses that struggle to:
- Keep up with the frenetic pace of change in Public Cloud
- Define and use best practices to achieve superior results
- Manage their infrastructure the most efficient way possible
In most cases, Hyperscale MSPs have deep expertise, technology, and automated capabilities to deliver high-quality managed service on a hyperscale platform. And because Hyperscale MSPs are solely focused to deliver capabilities on the cloud IaaS and PaaS that today’s enterprises are using, they are well versed in the best practices and standards to achieve the right results for their clients.
So, how do you go about selecting the right MSP? The answer to this question is critical because we believe choosing the right MSP is one of the most important decisions you will make when consuming the public cloud. It is also important to note that some of the qualifications to look for when selecting a Hyperscale MSP for your business needs are obvious, while others are more elusive. I’ve included a few suggestions below to keep in mind when evaluating and selecting the right Hyperscale MSP.
Expertise on the Platform of Your Choice
First and foremost, no two public cloud providers are the same. Each provider implements MSP strategies differently—from infrastructure and redundancy, to automation and billing concepts. Secondly, it isn’t enough for a provider to tell you they have a few applications running on the platform. When looking to entrust someone with your most valuable assets, expertise is key! An important KPI for measuring the capabilities of a MSP that many businesses overlook is the provider’s depth and breadth of experience. A qualified Hyperscale MSP will have the right certifications, accreditations, and certified engineer-to-customer ratios. You may feel good about signing with a large provider because they claim a higher number of certified engineers than the smaller firms, until…you realize their certified engineer-to-customer ratio is out of whack. Having 200 certified engineers means nothing if you have 5,000+ customers. At 2nd Watch, we have more certified engineers than we do customers, and we like it that way.
The Focus is on Customer Value
This is an obvious recommendation, but it does have some nuances. Many MSPs will simply take the “Your mess for less” approach to managing your infrastructure. Our customers tell us that one of the reasons they chose 2nd Watch was our focus on the things that matter to them. There are many MSPs that have technical capabilities to manage Cloud infrastructure but not all are able to focus in on how an enterprise wants to use the Public Cloud. MSPs with the ability to understand their client’s needs and goals tailor their approach to work for the enterprise vs. making them snap to some preconceived notion of how these things should work or function. Find an MSP that is willing to make the Public Cloud work the way you want it to and your overall experience, and the outcome, will be game changing.
Optimize, Optimize, Optimize
Moving to the Public Cloud is just the first step in the journey to realizing business value and transforming IT. The Cloud is dynamic in nature, and due to that fact, it is important that you don’t rest on just a migration once you are using it. New instance types, new services, or just optimizing what you are running today are great ways to ensure your infrastructure is running at top notch. It is important to make sure your MSP has a strong, ongoing story about optimization and how they will provide it. At 2nd Watch, we break optimization into 3 categories: Financial Optimization, Technical Optimization and Operations Optimization. It is a good idea to ask your MSP how they handle these three facets of optimization and at what cadence. Keep in mind that some providers’ pricing structures can act as a disincentive for optimization. For example, if your MSP’s billing structure is based on a percentage of your total cloud spend, and they reduce that bill by 30% through optimization efforts, that means they are now getting paid less, proportionately, and are likely not motivated to do this type of optimization on a regular basis as it hurts their revenue. Alternatively, we have also seen MSPs charge extra for these types of services, so the key is to make sure you ask if it’s included and get details about the services that would be considered an extra charge.
The final qualification to look for in a Hyperscale MSP is whether they are a full-service provider. Too often, pure play MSPs are not able to provide a full service offering under their umbrella. The most common reason is that they lack professional services to assess and migrate workloads or cloud architects to build out new functionality.
Our enterprise clients tell us that one of their major frustrations is having to work with multiple vendors on a project. With multiple vendors, it is difficult to keep track of who is accountable and for what they are accountable. Why would the vendor that is migrating be motivated to make sure the application is optimized for support if they aren’t providing the support? I have heard horror stories of businesses trying to move to the cloud and becoming frustrated that multiple vendors are involved on the same workload, because the vendors blame each other for missing deadlines or not delivering key milestones or technical content. Your business will be better served by hiring an MSP who can run the full cloud-migration process—from workload assessment and migration to managing and optimizing your cloud infrastructure on an ongoing basis.
In addition to the tips I have listed above, 2nd Watch recommends utilizing Gartner’s Magic Quadrant to help evaluate the various public cloud managed service providers available to you. Gartner positioned 2nd Watch in the Leaders quadrant of the 2017 Gartner Magic Quadrant for Public Cloud Infrastructure Managed Service Providers, Worldwide for our completeness of vision and ability to execute. You can download and read the full report here.
-Kris Bliesner, CTO
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document.
As an AWS Premier Partner and audited, authorized APN Managed Service Provider (MSP), 2nd Watch offers comprehensive services to help customers accelerate their journey to the cloud. For many of our customer we not only provide robust Managed Cloud Services, we also resell Amazon products and services. What are the advantages for customers who purchase from a value-added reseller? Why would a customer do this? Who owns the account? These are all great questions and the subject of today’s blog post.
I am going to take these questions in reverse order and deal with the ownership issue first, as it is the most commonly misconstrued part of the arrangement. Let me be clear – when 2nd Watch resells Amazon Web Services, our customer “owns” the account. At 2nd Watch we work hard every day to earn our customers’ trust and confidence and thereby, their business. Our pricing model for Managed Cloud Services is designed to leverage the advantages of cloud computing’s consumption model – pay for what you use. 2nd Watch customers who purchase AWS through us have the right to move their account to another MSP or purchase direct from AWS if they are unhappy with our services.
I put the word “own” in quotes above because I think it is worth digressing for a minute on how different audiences interpret that word. Some people see the ownership issue as a vendor lock-in issue, some as an intellectual property concern and still others a liability and security requirement. For all of these reasons it is important we are specific and precise with our language.
With 2nd Watch’s Managed Cloud Services consumption model you are not locked-in to 2nd Watch as your reseller or MSP. AWS Accounts and usage purchased through us belong to the customer, not 2nd Watch, and therefore any intellectual property contained therein is the responsibility and property of the customer. Additionally, as the account owner, a customer’s AWS accounts use a shared responsibility model. With regards to liability and security, however, our role as an MSP can be a major benefit.
Often MSP’s “govern or manage” the IAM credentials for an AWS account to ensure consistency, security and governance. I use the words govern or manage and not “own” as I want to be clear that the customer still has the right to take back the credentials and overall responsibility for managing each account, which is the opposite of lock-in. So why would a customer want their MSP to manage their credentials? The reason is pretty simple; similar to a managed data center or colocation facility, you own the infrastructure, but you hire experts to manage the day-to-day management for increased limits of liability, security and enhanced SLA’s.
Simply put, if you, as a customer, want your MSP to carry the responsibility for your AWS account and provide service level agreements (complete with financial repercussions), you are going to want to make sure administrative access to the environment is limited with regards to who can make changes that may impact stability or performance. As a 2nd Watch Managed Cloud Services customer, allowing us to manage IAM credentials also comes with the benefit of our secure SOC 2 Type 2 (audited) compliant systems and processes. Often our security controls exceed the capabilities of our customers.
Also worth noting – as we on-board a Managed Cloud Services customer, we often will audit their environment and provide best practice recommendations. These recommendations are aligned with the excellent AWS Well Architected framework and help customers achieve greater stability, performance, security and cost optimization. Our customers have the option of completing the remediation or having 2nd Watch perform the remediation. Implementing best practices for managing user access along with leveraging cutting edge technology results in a streamlined journey to the cloud.
So now we have addressed the question of who owns the account, but we haven’t addressed why a customer would want to procure AWS through a partner. First, see my earlier blog post regarding Cloud Cost Complexity for some background. Second, buying AWS through 2nd Watch comes with several immediate advantages:
- All services are provided at AWS market rates or better.
- Pass through all AWS volume tier discounts and pricing
- Pass through AWS Enterprise Agreement terms, if one exists
- Solution based and enhanced SLA’s (above and beyond what AWS provides) shaped around your business requirements
- Familiarity with your account – our (2) U.S. based NOC’s are staffed 24x7x365 and have access to a comprehensive history of your account and governance policies.
- Access to Enterprise class support including 2nd Watch’s multiple dedicated AWS Technical Account Managers with Managed Cloud Services agreements
- Consolidate usage across many AWS accounts (see AWS volume discount tiers above)
- Consolidated billing for both Managed Cloud Services and AWS Capacity
- Access to our Cloud Management Platform, a web-based console, greatly simplifies the management and analysis of AWS usage
- Ability to support complex show-back or charge-back bills for different business units or departments as well as enterprise-wide roll-ups for a global view
- Ability to allocate Volume and Reserved Instance discounts to business units per your requirements
- Set budgets with alerts, trend analysis, tag reporting, etc.
- Ability to provide Reserved Instance recommendations and management services
- Helps improve utilization and prevent spoilage
- You can select the level of services for Managed Cloud Services on any or all accounts – you can consolidate your purchasing without requiring services you don’t need.
- Assistance with AWS Account provisioning and governance – we adhere to your corporate standards (and make pro-active recommendations).
In short, buying your AWS capacity through 2nd Watch as your MSP is an excellent value that will help you accelerate your cloud adoption. We provide the best of AWS with our own services layered on top to enhance the overall offering. Please contact us for more information about our Managed Cloud Services including Managed AWS Capacity.
-Marc Kagan, Director, Account Management
When people first hear about the cloud, they typically envision some nebulous server in the sky. Moving apps to the cloud should be a piece of cake, they think. Simply pick them up, stick them in the cloud, and you’re done.
Reality, of course, is quite different. True, for simple, monolithic applications, you could provision a single cloud instance and simply port the code over.
The problem is, today’s applications are far from simple and rarely monolithic. Even a simple web app has multiple pieces, ranging from front-end web server code interacting with application code on the middle tier, which in turn talks to the database underneath.
However, in the enterprise context, even these multi-tier web apps are more the exception than the rule. Older enterprise applications like ERP run on multiple servers, leveraging various data sources and user interfaces, communicating via some type of middleware.
Migrating such an application to the cloud is a multifaceted, complex task that goes well beyond picking it up and putting it in the cloud. In practice, some components typically remain on premise while others may move to the cloud, creating a hybrid cloud scenario.
Furthermore, quite often developers must rewrite those elements that move to the cloud in order to leverage its advantages. After all, the cloud promises to provide horizontal scalability, elasticity, and automated recovery from failure, among other benefits. It’s essential to architect and build applications appropriately to take advantage of these characteristics.
However, not all enterprise cloud challenges necessarily involve migrating older applications to cloud environments. For many organizations, digital transformation is the driving force, as customer preferences and behavior drive their technology decisions – and thus digital often begins with the customer interface.
When digital is the priority, enterprises cannot simply build a web site and call it a day, as they may have done in the 1990s. Even adding mobile interfaces doesn’t address customer digital demands. Instead, digital represents an end-to-end rethink of what it means to put an application into the hands of customers.
Today’s modern digital application typically includes multiple third-party applications, from the widgets, plugins, and tags that all modern enterprise web pages include, to the diversity of third-party SaaS cloud apps that support the fabric of modern IT.
With this dynamic complexity of today’s applications, the boundaries of the cloud itself are becoming unclear. Code may change at any time. And there is no central, automated command and control that encompasses the full breadth of such applications.
Instead, management of modern cloud-based, digital applications involves a never-ending, adaptive approach to management that maintains the performance and security of these complex enterprise applications.
Without such proactive, adaptive management, the customer experience will suffer – and with it the bottom line. Furthermore, security and compliance breaches become increasingly likely as the complexity of these applications grows.
It’s easy to spot the irony here. The cloud promised greater automation of the operational environment, and with increased automation we expected simpler management. But instead, complexity exploded, thus leading to the need for more sophisticated, adaptive management. But in the end, we’re able to deliver greater customer value – as long as we properly manage today’s end-to-end, cloud-centric digital applications.
-Jason Bloomberg, President, Intellyx
Copyright © Intellyx LLC. 2nd Watch is an Intellyx client. Intellyx retains final editorial control of this article.