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The Most Popular AWS Products of 2016

We know from the past 5 years of Gartner Magic Quadrants that AWS is a leader among IaaS vendors, placing the furthest for ‘completeness of vision’ and ‘ability to execute.’ AWS’ rapid pace of innovation contributes to its position as the leader in the space. The cloud provider releases hundreds of product and service updates every year. So, which of those are the most popular amongst our enterprise clients?

We analyzed data from our customers for the year, from a combined 100,000+ instances running monthly. The most popular AWS products and services, represented by the percentage of 2nd Watch customers utilizing them in 2016, include Amazon’s two core services for compute and storage – EC2 and S3 – and Amazon Data Transfer, each at 100% usage. Other high-ranking products include Simple Queue Service (SQS) for message queuing (84%) and Amazon Relational Database Service or RDS (72%). Usage for these services remains fairly consistent, and we would expect to see these services across most AWS deployments.

There are some relatively new AWS products and services that made the “most-popular” list for 2016 as well. AWS Lambda serverless computing (38%), Amazon WorkSpaces, a secure virtual desktop service (27%), and Kinesis, a real-time streaming data platform (12%), are quickly being adopted by AWS users and rising in popularity.

The fas-growing services in 2016, based on CAGR, include AWS CloudTrail (48%), Kinesis (30%), Config for resource inventory, configuration history, and change notifications (24%), Elasticsearch Service for real-time search and analytics (22%), Elastic MapReduce, a tool for big data processing and analysis, (20%) and Redshift, the data warehouse service alternative to systems from HP, Oracle and IBM (14%).

The accelerated use of these products demonstrates how quickly new cloud technologies are becoming the standard in today’s evolving market. Enterprises are moving away from legacy systems to cloud platforms for everything from back-end systems to business-critical, consumer-facing assets. We expect growth in each of these categories to continue as large organizations realize the benefits and ease of using these technologies.

Download the 30 Most Popular AWS Products infographic to find out which others are in high-demand.

-Jeff Aden, Co-Founder & EVP Business Development & Marketing

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And the top AWS products of Q1 2016 are…

AWS is an innovation lab. The world’s top cloud provider releases hundreds of updates and dozens of major services every year. So, which products are companies loving right now?

We analyzed data from our customers, across a combined 100,000+ instances running monthly, for Q1 of 2016. The most popular AWS products, represented by the percentage of 2nd Watch customers deploying them in the first quarter, include Amazon S3 for storage and Data Transfer (100% each), EC2 (99%), SNS or Simple Notification Service (89%) and Key Management Service for encryption (87%). These services are standard in most AWS deployments, and have been consistent in the last year or so – no surprises here.

Perhaps less predictable was the use of other AWS products, such as Redshift, the data warehouse service introduced in 2012 as a low-cost alternative to systems from HP, Oracle and IBM. The fact that 17% of our customers are using Redshift demonstrates how quickly innovative cloud technology can carve a strong position in a legacy software market. Enterprises are starting to move away from legacy systems to Redshift because it can handle massive quantities of data with exceptional response times.

Other relatively new AWS products making rapid progress with AWS users include the high-performing NoSQL database service Dynamo DB (27%), Lambda, an automated compute management platform (21%) and Workspaces, a secure virtual desktop service (19%).

Just three years ago, enterprises were primarily using the core compute and storage services on AWS. As companies become more comfortable moving business-critical IT assets into the cloud, they’re more likely to leverage the broader AWS portfolio. We expect growth in areas such as database, desktop and management tools to continue in the coming months.

Download the Top 30 AWS Products infographic to find out which others made the list.

-Jeff Aden, EVP Strategic Business Development & Marketing

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