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As Amazon Web Services (AWS) continues to develop their enterprise adoption strategy, we sometimes forget that less than 10 years ago these services were created for the developer community. The vision for developing an enterprise-grade cloud infrastructure was only an apparition. This dream of running enterprise applications in the cloud is starting to take hold. Many years of ing, qualifying, and redesigning has led us to a time when enterprises have the choice to host more than a simple website in the cloud. Today, we are seeing this adoption take place right in front of our eyes based on a few simple human factors when it comes to trying new things. This physiological human factor is defining the way that we are consuming cloud technologies, and we are seeing it play out time after time in just a few simple steps.

Pre-Observation – In this stage, you have either never thought about needing to change your IT structure or you have never thought about it seriously. Trying something new often takes courage. You never want to be the first to try something for the first time for fear of failing. Often we receive ideas about things we might need to change from others—family, friends, co-workers—but react negatively by reflex. After all, we are usually quite happy with our current stable of habits (if we were not, we would not have them in the first place). However, if we can find a way to react more openly to change, we might find some value in learning something new. As Humans, we are inherently defined by our surroundings and we constantly review and evaluate our progress by the actions of others near us. At this point, you understand if you are a leader or a lager.

Observation – Here we have begun to actively think about the need to change a behavior, in this case adopting cloud services. This stage can last anywhere from a moment to an entire lifetime. What exactly causes us to move from this stage to the next is moving from awareness to practice. What causes this change can come from many different factors. They can include competition, survival, personal perception, growth, and the list continues. Everyone has their own motivational drivers, so it is up to each of us to understand them and react to them when we see fit. Trying new things can be very rewarding as it offers us an opportunity to develop into something better than our current state. Observe where you are and think if you are in a place to accept change.

Purpose – In this stage, we begin preparing ourselves mentally and even physically for action. This is our opportunity to place our preverbal stake in the ground and say, “Now we change.” The commitment to change energizes our promise to achieve a goal. This change away from our routine helps challenge us. It helps guide new opportunities and growth because we have alleviated our fear of change. This stage is extremely important for decision makers, as the commitment states that you understand all the facts, you understand a path for change, and it is measureable and achievable to your organization. In the case of cloud services adoption, this stage is also known as “The cloud migration strategy and adoption methodology”.

Action – In this stage, you start changing. You can feel this in every action you put forward. Business units, stakeholders, and executives feel the change happening with every move. It is uncomfortable, but it is leading your team in the right direction. Your commitment keeps driving you to stay the course, and you know that your earlier preparations will guide you to success.

Management – Now that you have changed to cloud based services, you are done, right? Not likely. Just like losing weight, once you lose it, you need to maintain a healthy lifestyle to keep the weight off. Once you have made the commitment to using cloud-based services, you need to maintain that change by reviewing our adoption processes. What worked well and what didn’t? What other units of your business could benefit from this change? Management of a new behavior can be the most challenging part of the adoption process. Changing habits and practices is tough because you will find resistance at every level. Constant evaluation will keep the adoption process moving forward successfully. This process will need to be executed from the top-down and bottom-up. You have just changed a process, now you need to change behavior.

Change is hard for any organization, let alone just one person. The larger the organization, the more challenging the process will be. However, the process will be more rewarding in the end as well because you were able to make considerable impact to the way processes are completed within your organization. You must be willing to take risk, and you will benefit from the reward.
-Blake Diers, Alliance Manager

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