AWS re:Invent always has new product launches. The “new toys” are usually the ones that catch the most coverage, but there are a few things we feel are quite interesting coming out of re:Invent 2018 and decided they’d fit in their own section. Some are new products or additions to old products and some are based on the conversations or sessions heard around the event. Read on for our take on things!
AWS Marketplace for Containers
Announced at the Global Partner Summit keynote, the AWS Marketplace for Containers is the next logical step in the Marketplace ecosystem. Vendors will now be able to offer container solutions for their products, just as they do with AWS EC2 AMIs. The big takeaway here is just how important containerization is and how much of a growth we see in the implementation of containerized products and serverless architectures in general. Along with the big announcements around AWS Lambda, this just solidifies the push in the industry to adopt serverless models for their applications.
AWS Marketplace – Private Marketplace
The AWS Marketplace has added the Private Marketplace to its feature set. You can now have your own marketplace that’s shared across your AWS Organizations. This is neat and all, but I think what’s even more interesting is what it hints at in the background. It seems to me that in order to have a well established marketplace at all, your organization is going to need to be journeying on that DevOps trail: smaller teams who own and deploy focused applications (in this case, internally). I think it shows that a good deployment pipeline is really the best way to handle a project, regardless if it’s for external customers or internal customers.
This looks really cool. Firecracker is a virtualization tool that is built specifically for microVMs and function-based services (like Lambda or Fargate). It runs on bare metal… wait, what? I thought we’re trying to move AWAY from our own hosted servers?! That’s true, and I’ll be honest, I don’t think many of our customers will be utilizing it. However, consider all the new IoT products and features that were announced at the conference and you’ll see there’s still a lot of bare metal, both in use AND in development! I don’t think Firecracker is meant solely for large server farm type setups, but quite possibly for items in the IoT space. The serverless / microservice architecture is a strong one, and this allows that to happen in the IoT space. I’m currently working on installing it onto my kids’ minecraft micro computer. Do I smell another blog post?
Andy Jassy Says What?
In the fireside chat with Andy Jassy in the partner keynote, there were several things I found interesting, albeit not surprising (moving away from Oracle DB), but there was one that stood out above the rest:
I hear enterprises, all the time, wanting help thinking about how they can innovate at a faster clip. And, you know, it’s funny, a lot of the enterprise EBC’s I get to be involved in… I’d say roughly half the content of those are enterprises asking me about our offering and how we think about our business and what we have planned in the future, but a good chunk of every one of those conversations are enterprises trying to learn how we move quickly and how we invent quickly, and I think that enterprises realize that in this day and age if you are not reinventing fast and iterating quickly on behalf of your customers, it’s really difficult to be competitive. And so I think they want help from you in how to invent faster. Now, part of that is being able to operate on top of the cloud and operate on top of a platform like AWS that has so many services that you can stitch together however you see fit. Some of it also is, how do people think about DevOps? How do people think about organizing their teams? You know… what are the right constraints that you have but that still allow people to move quickly.
He said DevOps! So larger companies that are looking to change don’t just want fancy tools and fancy technology, but they also need help getting better at affecting change. That’s absolutely outside the wheelhouse of AWS, but I think it’s very interesting that he specifically called that out, and called it out during the partner keynote. If you’re interested in learning more about any of these announcements, contact us.
With a week full of sessions, bootcamps and extra-curriculars at AWS re:Invent 2018, you might not have had time to make it to our breakout session. Watch “Proven Methodologies for Accelerating Your Cloud Journey” on-demand now to see what you missed.
Learn how to accelerate your journey to the cloud while implementing a cloud-first strategy without sacrificing the controls and standards required in a large, publicly-traded enterprise. Benefit from insights developed from working with some of the most recognized brands in the world. Discover how these household names leverage automation, CI / CD, and a modular approach to workload design to ensure consistent application of their security and governance requirements. Learn which approaches to use when transforming workloads to cloud native technologies, including serverless and containers. With this approach, business users can finally receive properly governed resources without delaying or disrupting their need for agility, flexibility and cloud scale.
While the weather in Vegas turned cold and rainy yesterday, the enthusiasm for the conference remained bright.
Werner Vogels, Amazon’s CTO, with the help of his Amazon Alexa, started the day off walking us through his journey from his worst day at AWS to his best.
His worst involved an on-prem database that couldn’t scale to meet their needs. This lead to the creation of Aurora, the fastest growing service in AWS since its release. Leave it to AWS to solve a database problem by building a better database from the ground up. This led to purpose built DBs such as RDS, DynomoDB, Elasticache and Neptune.
His best day, not surprisingly, is the day they moved their largest data warehouse off Oracle to Redshift.
AWS’ scalable and reliable infrastructure were the main themes of these stories. This laid the groundwork for the new announcements centering around serverless. Vogels wants to free customers from having to worry about the underlying infrastructure. His favorite keynote was when he announced Lambda in 2014.
Vogels stated that 95% of AWS features are built based on customer feedback, which lead to the following new announcements:
Amazon Redshift concurrency scaling: An improvement on the existing product that provides consistently fast responses to queries even when there are thousands of concurrent users and queries. This is available for preview today. You can sign up on the Redshift page.
Step Functions service integrations: This allows you to connect to AWS services without having to write customer code. Currently this supports eight AWS services; Batch, ECS, Fargate, Glue, DynamoDB, SNS, SQS, and SageMaker.
ALB Support for Lambda: Users can now have stateful HTTP access serverless applications. This could allow applications that are server-based to be moved to Lambda functions without affecting the end user.
Amazon Managed Streaming for Kafka: Kafka is an open-sourced data streaming tool and can be hard to manage and set-up. AWS wants to take over this burden for you by providing a managed service.
AWS Well-Architected tool: Well-Architected reviews have been around for some time, and I have conducted a few myself. As you can imagine, AWS and its partners don’t have enough resources to help customers conduct these reviews. Starting today, the automated tools are available for you do this this review yourself.
Sessions and Events
Yesterday was another full day of sessions, including some covering the new announcements from Jassy and Vogels. As my colleague stated yesterday, if you missed a session, you can stream it on-demand later on the AWS re:Invent YouTube channel.
The night wound up with not-to-be-missed AWS re:PLAY with music by Skrillex.
Yesterday was also the final day of the Expo, and we at 2nd Watch hope you got a chance to stop by our booth to say hi. Over the week, we had the pleasure of talking to cloud consumers from all over the world. Regardless of location and industry, we all enjoyed solving technical challenges with AWS services.
Andy Jassy, AWS CEO, delivered Wednesday’s AWS re:Invent keynote with an emphasis on platform differentiation, relative to competitors. In summary, he noted that AWS financials continue to have unpresented growth with a $27B revenue run-rate; 46% YoY growth or $2.1B in absolute revenue, and a 52% market-share or 4x more than the next closest competitor. Staying with the differentiation theme, Jassy noted re:Invent 2018 is the largest attended technical conference with approximately 53,000 attendees and 2,100 technical sessions; the largest public cloud customer footprint, specifically, largest number of cloud-native startups and ISVs, and enterprise customers across all market segments; the largest partner ecosystem, where 2nd Watch was a noteworthy mention.
The keynote’s principle is what Jassy referred to as “The 5 Sentiments of What Builders Want.” Builders being the extensive AWS user community. The sentiments were cleverly revealed in musical covers by the AWS Band, giving Jassy the premise to disclose related new product announcements:
I Want It All – Queen
Jassy highlights that builders want uncompromised access to the AWS Cloud with appropriate tools to get them there fast and easy. New Data Transfer and Storage Services differentiators that facilitate AWS adoption. Notable product announcements included:
AWS DataSync – automate movement of data between on-premises storage and Amazon S3 or Amazon EFS
Amazon FSx for Windows Server – fully-managed, with full support for the SMB protocol and Windows NTFS, Active Directory (AD) integration, and Distributed File System (DFS); PCI, HIPAA, and ISO Compliance built-in
AWS File System for Lustre – fully managed file system that is optimized for compute-intensive workloads; PCI, HIPAA, and ISO Compliance built-in
I’ve Been Waiting – Matthew Sweet
Jassy focuses on new AWS Services that allow builders an easier path for the use and adoption of the AWS Cloud Platform, with a focus on automation and compliance. Notable product announcements included:
AWS Control Tower – automates the setup of a baseline environment, or landing zone, that is a secure, well-architected multi-account AWS environment
AWS Security Hub – gives you a comprehensive view of your high-priority security alerts and compliance status across AWS accounts
Freedom is the theme here. With new data patterns, AWS is giving builders the freedom to deprecate legacy database constraints and give them the access to choose “the right tool (DB) for the right job (workload).” Notable product announcements included:
AWS Managed Blockchain – fully managed service that allows you to set up and manage a scalable blockchain network
Satisfy Me – Elvis Presley
All about AWS delivering on customer feedback and satisfying the need to enhance the AI and ML services’ user experience with real-world application scenarios. With the launch of AWS Deep Racer (see below), AWS enables a fun, quick, and easy application of ML in the real world. Notable product announcements included:
AWS Inferentia – a ML inference chip, custom designed by AWS to deliver high throughput, low latency inference performance at an extremely low cost
Amazon Elastic Inference – allows you to attach just the right amount of GPU-powered acceleration to any Amazon EC2 and Amazon SageMaker instance
AWS Deep Racer and Deep Racer League – the fastest way to get rolling with ML, a 1/18th scale race car which gives you an interesting and fun way to get started with reinforcement learning (RL)
Amazon Textrac – intelligent OCR++, uses ML to instantly “read” virtually any type of document to accurately extract text and data
Amazon Personalize – ML service that makes it easy for developers to create individualized recommendations for customers using their applications
Amazon Forecast – fully managed service that uses ML to deliver highly accurate forecasts
Should I Stay Or Should I Go – The Clash
Extending the AWS Cloud Platform ecosystem to facilitate and entice adoption with new Hybrid Cloud services. Expanding the partnership with VMWare to bring AWS Services on-prem.
RDS on VMware Cloud – deploy managed databases in on-premises VMware environments using the Amazon RDS
AWS Outpost – bring native AWS services, infrastructure, and operating models to virtually any data center, co-location space, or on-premises facility. Two flavors:
VMWare Cloud on AWS Outpost – VMWare Control Plane
Native AWS Outpost – AWS Control Plane and APIs
VMware Cloud Foundation for EC2 – a collection of host-resident probes, drivers and agents that allow the vSphere system to optimize and manage workloads running on EC2 environments, either in Amazon’s EC2 public cloud or on premise on Amazon’s Outposts hybrid cloud solution
Snowball Edge-Compute Optimized – includes a 10GBase-T network connection, 10/25Gb SFP28 and 40Gb QSFP+ copper and optical networking for fast data transfer to the device
It’s apparent AWS is listening and intent on continued enablement of the builder, sharing the tools and technologies that’s made them successful – specifically, their innovation of AI and ML use-cases to enable builders to do what they do best without limits. We saw real-world application of AWS’ enablement from two brief customer presentations:
Guardian, CIO – Dean Del Vecchio: Cloud First Strategy – Secure & Compliance migrated over 200 applications to AWS, allowing them to reduce DC space by 80%. AWS gives Guardian unprecedented competitive advantage.
Formula1, Managing Director – Ross Brawne Obe: Using Amazon SageMaker with ML sensors and telemetry in race cars to enhance fan viewership engagement of Formula1 racing, as well HPC for new racecar designs.
Jassy closed with the well-versed FDR quote, “The Only Thing To Fear, Is Fear Itself!” With AWS as market-leader, continuous innovation of the AWS Platform, and a rich Partner Competency and MSP ecosystem, builders small and large are empowered in their adoption and journey to the cloud.
Day 2 at AWS re:Invent 2018 was busy with its breakout sessions, panels discussions, and training bootcamps. Amidst all of this were a slew of new services and service feature announcements for AWS. Here’s a quick overview.
Private Marketplace: Private Marketplace allows IT administrators to create a pre-approved, authorized list of marketplace offerings that meet corporate guidelines and standards. This controls which marketplace products can be deployed in your cloud environment. It integrates with AWS Organizations and can be customized to include your logo and corporate branding.
New Container Products in AWS Marketplace: More than 180 container products are now available in the AWS Marketplace. These can be consumed straight from the ECS console.
AWS Developer Tools: These tools now provide better support for Continuous Delivery for AWS Fargate and Amazon ECS, allowing support blue/green deployments via AWS CodeDeploy.
AWS Elemental MediaConnect: A new, general availability services launched on Tuesday is AWS Elemental MediaConnect that provides a reliable, secure, flexible transport service for live video.
Broadcasters and content owners can now more easily transmit their content to destinations around the world.
Amazon CloudWatch Logs Insights: A new analytics service for CloudWatch logs, you can now run queries on logs, create a dashboard for log-based metrics, and visualize timeseries data.
Amazon DynamoDB Support for Transactions: DynamoDB now supports ACID (atomicity, consistency, isolation, and durability) transactions allowing a new class of mission-critical workloads to run on DynamoDB.
Amazon Comprehend Medical: A natural language processing service for medical text makes it easier to use machine learning to extract relevant medical information from unstructured text.
Customized Translations for Amazon Translate: A new feature called Custom Terminology allows you to customize Amazon Translate to use your company or domain specific vocabulary.
Java-based Stream Processing for Amazon Kinesis Data Analytics: You can now use Java code to continuously transform and load your data.
Dashboard embedding and APIs for Amazon QuickSight: QuickSight dashboards can now be embedded in your applications.
With all these announcements yesterday, we can’t wait to see what today brings! If you haven’t yet, stop by and visit us in booth #2440 and enter to win an Amazon DeepLens.
AWS re:Invent 2018 kicked off with the Global Partner Summit Keynote this morning, where many interesting data points about the growth of the global partner ecosystem were shared by Terry Wise, along with a vision of the future from Andy Jassy.
This was the 7th Global partner summit, and given the incredible range of solutions created by AWS partners and the growth of AWS, the summit is now 10 times larger than at its inception, and the partner ecosystem is 30 times larger! AWS has grown 46% since 2017, thousands of new customers have been gained, and this momentum has been driven, to a large degree, by AWS -partners like 2nd Watch.
Strategic partnerships are also key to AWS’ business scale. New AWS instance types with up 12TB of memory are available to support SAP HANA, and AWS is now the #1 location to run SAP, even over on-premises! The VMware Cloud on AWS offering now has the support of over 200 partners, and customer success stories about the ease of migration are racking up. Also, worldwide share of hosting Windows workloads are growing, and AWS hosts 57%, compared to 30% and 11% on Azure and other solutions, respectively.
During this session there was a focus on the AWS marketplace, which has greatly expanded in its role to help connect partners to clients. AWS noted that there are now 950K subscriptions to partner solutions. There have also been 100 new software vendors this year and 300 new product listings. In addition, there is the new AWS Solution space, which features solutions built for featured use cases by AWS Competency Partners like 2nd Watch.
Both Terry Wise and Andy Jassy gave insights into the areas where partners will be critical to success and adoption of AWS in the future. Some of the highlights included:
AI and ML: Over the next 5 years adoption and integration of these services is set to rapidly expand.
Serverless: The basic unit of compute is getting smaller, with container services like ECS and EKS growing quickly, as well as management of containers with Fargate expanding. There is also adoption of event driven serverless solutions. This microservice architecture uses smaller components for better performance and lower cost. Also, AWS expanded the AWS Competency Program to include Container Competency for ECS and ECS for Kubernetes designations.
AWS Connect: Call center services are seeing fast adoption, and the service is enabling a great reduction in call volume.
Data management: Clients need help with getting data into the cloud, including a proper landing zone with a secure multi account environment. This is a daunting task that clients get paralyzed with and/or don’t implement solutions with guard rails or security services. Partners can help implement data lakes to transform the data and take advantage of the analytics and machine learning capabilities in AWS.
AWS SaaS Factory: The AWS SaaS Factory program provides a broad range of business and technical enablement resources for building, migrating, and optimizing software-as-a-service (SaaS) on AWS. This allows a secure solution for multi-tenant architectures.
AR, VR, IoT: These emerging technologies are maturing and ripe for third parties to develop solutions and will soon become mainstream.
Despite these advanced services, the consensus is that the industry is currently into the meat of public cloud adoption. Businesses need help with migration solutions, including portfolio assessment and mass migration. This is expected to expand as the economy grows.
The key takeaway is that partners innovate on behalf of the client and create long term relationships that help clients take advantage of the fast pace of AWS service enhancements. To see how 2nd Watch can do this for you, contact us.