1-888-317-7920 info@2ndwatch.com

Andy Jassy, AWS CEO, delivered Wednesday’s AWS re:Invent keynote with an emphasis on platform differentiation, relative to competitors.  In summary, he noted that AWS financials continue to have unpresented growth with a $27B revenue run-rate; 46% YoY growth or $2.1B in absolute revenue, and a 52% market-share or 4x more than the next closest competitor.  Staying with the differentiation theme, Jassy noted re:Invent 2018 is the largest attended technical conference with approximately 53,000 attendees and 2,100 technical sessions; the largest public cloud customer footprint, specifically, largest number of cloud-native startups and ISVs, and enterprise customers across all market segments; the largest partner ecosystem, where 2nd Watch was a noteworthy mention.

The keynote’s principle is what Jassy referred to as “The 5 Sentiments of What Builders Want.” Builders being the extensive AWS user community.  The sentiments were cleverly revealed in musical covers by the AWS Band, giving Jassy the premise to disclose related new product announcements:

  1. I Want It All – Queen

Jassy highlights that builders want uncompromised access to the AWS Cloud with appropriate tools to get them there fast and easy.  New Data Transfer and Storage Services differentiators that facilitate AWS adoption.  Notable product announcements included:

  • AWS DataSync – automate movement of data between on-premises storage and Amazon S3 or Amazon EFS
  • AWS SecureFTP – fully-managed SFTP service for Amazon S3
  • Amazon S3 Batch Operations (Preview) – manage billions of objects stored in Amazon S3, with a single API request or a few clicks in the S3 Management Console
  • Amazon S3 Intelligent Tiering – Amazon S3 storage class designed for customers who want to optimize storage costs automatically using ML Auto-Tiering
  • Glacier Deep Archive (Jan 2019) – durable object storage for long-term data retention and digital preservation, less than .10 of $0.01/GB/month
  • AWS EFS-Infrequent Access – saves up to 85% over EFS, cost-optimized for files that are accessed less frequently
  • Amazon FSx for Windows Server – fully-managed, with full support for the SMB protocol and Windows NTFS, Active Directory (AD) integration, and Distributed File System (DFS); PCI, HIPAA, and ISO Compliance built-in
  • AWS File System for Lustre – fully managed file system that is optimized for compute-intensive workloads; PCI, HIPAA, and ISO Compliance built-in
  1. I’ve Been Waiting – Matthew Sweet

Jassy focuses on new AWS Services that allow builders an easier path for the use and adoption of the AWS Cloud Platform, with a focus on automation and compliance.  Notable product announcements included:

  • AWS Control Tower – automates the setup of a baseline environment, or landing zone, that is a secure, well-architected multi-account AWS environment
  • AWS Security Hub – gives you a comprehensive view of your high-priority security alerts and compliance status across AWS accounts
  • AWS Lake Formation – set up a secure data lake in days, not weeks
  1. Blackbird – The Beetles

Freedom is the theme here.  With new data patterns, AWS is giving builders the freedom to deprecate legacy database constraints and give them the access to choose “the right tool (DB) for the right job (workload).”  Notable product announcements included:

  • Amazon DynamoDB On-Demand – on-demand is a flexible new capacity mode for DynamoDB
    • Amazon Timestream – purpose-built time series database service for collecting, storing, and processing time-series data (IOT Sensors, Telemetry, etc)
    • Amazon Quantum Ledger Database (QLDB) – blockchain use cases, your application’s complete change history is immutable – it cannot be altered or deleted using cryptography
    • AWS Managed Blockchain – fully managed service that allows you to set up and manage a scalable blockchain network
  1. Satisfy Me – Elvis Presley

All about AWS delivering on customer feedback and satisfying the need to enhance the AI and ML services’ user experience with real-world application scenarios.  With the launch of AWS Deep Racer (see below), AWS enables a fun, quick, and easy application of ML in the real world. Notable product announcements included:

  • AWS Inferentia – a ML inference chip, custom designed by AWS to deliver high throughput, low latency inference performance at an extremely low cost
  • Amazon Elastic Inference – allows you to attach just the right amount of GPU-powered acceleration to any Amazon EC2 and Amazon SageMaker instance
  • Amazon SageMaker Ground Truth – helps you build highly-accurate training datasets for ML quickly
  • Amazon Marketplace for ML – ML models and algorithms for Amazon SageMaker
  • Amazon SageMaker Reinforcement Learning (RL) – SageMaker built-in, fully-managed reinforcement learning algorithms
  • AWS Deep Racer and Deep Racer League – the fastest way to get rolling with ML, a 1/18th scale race car which gives you an interesting and fun way to get started with reinforcement learning (RL)
  • Amazon Textrac – intelligent OCR++, uses ML to instantly “read” virtually any type of document to accurately extract text and data
  • Amazon Personalize – ML service that makes it easy for developers to create individualized recommendations for customers using their applications
  • Amazon Forecast – fully managed service that uses ML to deliver highly accurate forecasts
  1. Should I Stay Or Should I Go – The Clash

Extending the AWS Cloud Platform ecosystem to facilitate and entice adoption with new Hybrid Cloud services.  Expanding the partnership with VMWare to bring AWS Services on-prem.

  • RDS on VMware Cloud – deploy managed databases in on-premises VMware environments using the Amazon RDS
  • AWS Outpost – bring native AWS services, infrastructure, and operating models to virtually any data center, co-location space, or on-premises facility. Two flavors:
    • VMWare Cloud on AWS Outpost – VMWare Control Plane
    • Native AWS Outpost – AWS Control Plane and APIs
  • VMware Cloud Foundation for EC2 – a collection of host-resident probes, drivers and agents that allow the vSphere system to optimize and manage workloads running on EC2 environments, either in Amazon’s EC2 public cloud or on premise on Amazon’s Outposts hybrid cloud solution
  • Snowball Edge-Compute Optimized – includes a 10GBase-T network connection, 10/25Gb SFP28 and 40Gb QSFP+ copper and optical networking for fast data transfer to the device

It’s apparent AWS is listening and intent on continued enablement of the builder, sharing the tools and technologies that’s made them successful – specifically, their innovation of AI and ML use-cases to enable builders to do what they do best without limits.  We saw real-world application of AWS’ enablement from two brief customer presentations:

  • Guardian, CIO – Dean Del Vecchio: Cloud First Strategy – Secure & Compliance migrated over 200 applications to AWS, allowing them to reduce DC space by 80%. AWS gives Guardian unprecedented competitive advantage.
  • Formula1, Managing Director – Ross Brawne Obe: Using Amazon SageMaker with ML sensors and telemetry in race cars to enhance fan viewership engagement of Formula1 racing, as well HPC for new racecar designs.

Jassy closed with the well-versed FDR quote, “The Only Thing To Fear, Is Fear Itself!”  With AWS as market-leader, continuous innovation of the AWS Platform, and a rich Partner Competency and MSP ecosystem, builders small and large are empowered in their adoption and journey to the cloud.

For a full list of AWS re:Invent 2018 product announcements, visit https://aws.amazon.com/about-aws/whats-new/2018/, or for help utilizing any of these products, contact us.

-Burt Giron, Solutions Architect

Facebooktwittergoogle_pluslinkedinmailrss