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AWS re:Invent Keynote Recap – Wednesday

I have been looking forward to Andy Jassy’s keynote since I arrived in Las Vegas. Like the rest of the nearly 50k cloud-geeks in attendance, I couldn’t wait to learn about all of the cool new services and feature enhancements that will be unleashed that can solve problems for our clients, or inspire us to challenge convention in new ways.

Ok, I’ll admit it. I also look forward to the drama of the now obligatory jabs at Oracle, too!

Andy’s 2017 keynote was no exception to the legacy of previous re:Invents on those counts, but my takeaway from this year is that AWS has been able to parlay their flywheel momentum of growth in IaaS to build a wide range of higher-level managed services. The thrill I once got from new EC2 instance type releases has given way to my excitement for Lambda and event-based computing, edge computing and IoT, and of course AI/ML!

AWS Knows AI/ML

Of all the topics covered in the keynote, the theme that continues to resonate throughout this conference for me is that AWS wants people to know that they are the leader in AI and machine learning. As an attendee, I received an online survey from Amazon prior to the conference asking for my opinion on AWS’s position as a leader in the AI/ML space. While I have no doubts that Amazon has unmatched compute and storage capacity, and certainly has access to a wealth of information to train models, how does one actually measure a cloud provider’s AI/ML competency? Am I even qualified to answer without an advanced math degree?

That survey sure makes a lot more sense to me following the keynote as I now have a better idea of what “heavy lifting” a cloud provider can offload from the traditional process.

Amazon has introduced SageMaker, a fully managed service that enables data scientists and developers to quickly and easily build, train, and deploy machine learning models at any scale. It integrates with S3, and with RDS, DynamoDB, and Redshift by way of AWS Glue. It provides managed Jupyter notebooks and even comes supercharged with several common ML algorithms that have been tuned for “10x” performance!

In addition to SageMaker, we were introduced to Amazon Comprehend, a natural language processing (NLP) service that uses machine learning to analyze text. I personally am excited to integrate this into future chatbot projects, but the applications I see for this service are numerous.

After you’ve built and trained your models, you can run them in the cloud, or with the help of AWS Greengrass and its new machine learning inference feature, you can bring those beauties to the edge!

What is a practical application for running ML inference at the edge you might ask?

Dr. Matt Wood demoed a new hardware device called DeepLens for the audience that does just that! DeepLens is a deep-learning enabled wireless video camera specifically designed to help developers of all skill levels grow their machine learning skills through hands-on computer vision tutorials. Not only is this an incredibly cool device to get to hack around with, but it signals Amazon’s dedication to raising the bar when it comes to AI and machine learning by focusing on the wet-ware: hungry minds looking to take their first steps.

Andy’s keynote included much more than just AI/ML, but to me, the latest AI/ML services that were announced on Tuesday represent the signal of Amazon’s future of higher-level services which will keep them the dominant cloud provider into the future.

 

–Joe Conlin, Solutions Architect, 2nd Watch

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The Top 7 Things to Avoid at AWS re:Invent 2017

The sixth annual AWS re:Invent is less than a week away, taking place November 27-December 1 in Las Vegas, Nevada.  Designed for AWS customers, enthusiasts, and even cloud computing newcomers. The nearly week-long conference is a great source of information and education for attendees of all skill levels. AWS re:Invent is THE place to connect, engage, and discuss current AWS products and services via breakout sessions ranging from introductory and advanced to expert as well as to hear the news and announcements from key AWS executives, partners, and customers. This year’s agenda offers a full additional day of content, boot camps, hands-on labs, workshops, new Alexa Hack Your Office and Smart Cities hackathons, a Robocar Rally, and the first ever Deep Learning Summit.  Designed for developers to learn about the latest in deep learning research and emerging trends, attendees of the Deep Learning Summit will hear from members of the academic and venture capital communities who will share their perspectives in a series of thirty-minute lightening talks. To offer all of its great educational content, networking opportunities and recreational activities, AWS is practically taking over the Las Vegas strip, offering an expanded campus with a larger re:Invent footprint and more venues (not to mention a shuttle service!).

2nd Watch is proud to be a 2017 Platinum Sponsor and attending AWS re:Invent for the sixth consecutive year. With every re:Invent conference we attend, we continue to gain unique insight into what attendees can expect.  Similar to last year, our seasoned re:Invent alumni have compiled a list of The Top 7 Things to Avoid at re:Invent 2017 and we hope you find the following information useful as you prepare to attend AWS re:Invent next week.

1.  Avoid the long lines at Registration (and at the Swag Counter!)

The re:Invent Registration Desk will open early again this year starting Sunday afternoon from 1pm-10pm, giving attendees a few extra hours to check in and secure their conference badges.  Registration Desks are located in four locations this year—Aria, MGM Grand, Mirage, and The Venetian—so no matter where your hotel room is along the strip, you’re sure to find a Registration Desk close by.  This is particularly helpful so that you don’t have to schlepp around all that conference swag you will receive upon check in.  As always, you can’t attend any part of re:Invent until you have your conference badge so be sure you check into Registration as early as possible.  This will also ensure that you get the size shirt you want from the Swag Counter!

Expert Tip:  Like last year, AWS has added an additional level of security and will be printing each attendee’s photograph onto their badge.  Avoid creating a backlog at the registration line because you have to have your photo taken on site.  Take a few minutes to upload your photo prior to re:Invent here.  BONUS: By uploading your own photo, you make sure to put your best face forward for the week.

2.  Avoid Arriving Without a Plan:

The worst thing you can do at re:Invent is show up without a plan for how you will spend your week in Vegas—that includes the breakout sessions you want to attend.  With expanded venues and a total of over 1,000 sessions (twice as many as 2016), more hands-on labs, boot camps and one-on-one engagement opportunities, AWS re:Invent 2017 offers more breadth and depth and more chances to learn from the experts than ever before.

If you haven’t already done so, be sure to check out the AWS Event Catalogue and start selecting the sessions that matter most to you.  While you’re building your session schedule, might I recommend adding 2nd Watch’s breakout session—Continuous Compliance on AWS at Scale—to your list of must attend sessions? This session will be led by cloud security experts Peter Meister and Lars Cromley and will focus on the need for continuous security and compliance in cloud migrations. Attendees will learn how a managed cloud provider can use automation and cloud expertise to successfully control these issues at scale in a constantly changing cloud environment.  Find it in the Event Catalog by searching for SID313 and then add it to your session agenda.  Or, click here to skip the search and go directly to the session page.

Expert Tip: Be sure to download the AWS re:Invent Mobile App. Leveraging the mobile app is like having your own, personal re:Invent assistant for the week and will hold your re:Invent schedule, maps from venue to venue, all other activities and reminders, providing a super helpful resource as you navigate the conference.  Android users click here to download. Apple users click here to download.

3.  Avoid Avoiding the Waitlist

AWS re:Invent 2017 is SOLD OUT and we anticipate nearly 50,000 people to be in attendance this year.  That means, if you haven’t already built your session agenda for the week, you’re likely to find that the *ONE SESSION* you needed to attend is already at capacity.  Avoid missing out on sessions by adding yourself to the waitlist for any sessions that you really want to attend.  You will be surprised by the number of people that “no-show” to sessions that they have registered for so don’t be afraid to stand in line for that all-too-important session.

4.  Avoid Not Knowing Where to Go

As mentioned previously, the re:Invent campus has expanded, yet again, this year and there are a few more venues to note when preparing your event schedule.  Spanning the length of the Las Vegas strip, events will occur at the MGM Grand, Aria, Mirage, Venetian, Palazzo, Sands Expo Hall, the Linq Parking Lot, and the Encore.  Each venue will host tracts devoted to specific topics so to help you get organized—and map out your week, literally—here’s what you can expect to find at each venue:

MGM Grand: Business Apps, Enterprise, Security, Compliance, Identity, and Windows.
Aria: Analytics & Big Data, Alexa, Container, IoT, AI & Machine Learning, and Serverless.
Mirage: Bootcamps, Certifications, and Certification Exams.
Venetian / Palazzo / Sands Expo Hall: Architecture, AWS Marketplace & Service Catalog, Compute, Content Delivery, Database, DevOps, Mobile, Networking, and Storage.
Linq Lot: Alexa Hackathons, Gameday, Jam Sessions, re:Play Party, and Speaker Meet & Greets.
Encore: Bookable meeting space.

Once you’ve nailed down where you need to be, be sure to allow enough time to get from session to session.  While there are breaks between sessions, some venues can be a bit of a hike from others so be sure to plan accordingly.  You’ll want to factor in the time it takes to walk between venues as well as the number of people that will be doing the same.  As re:Invent continues to grow in size, you can certainly expect that escalators, elevators, hallways, sidewalks and lengthy shuttle lines are going to be difficult to navigate. To help you get a sense of standard walking times between venues, AWS has put together a nifty chart that details all the travel information you might need (minus any stops on casino floors or crowds of folks clogging your path).

Walking Times

This year, AWS is offering a shuttle service between venues if you don’t want to walk or need to get to your next destination quickly.

Campus Shuttle Route

AWS recommends allowing yourself 30 minutes to travel between venues and is providing the following shuttle schedule to help you get from Point A to Point B:

Sunday, November 26: 12PM-1:30AM
Monday, November 27: 6AM-12:30AM
Tuesday, November 28: 6AM-10PM
Wednesday, November 29: 6AM-12:30AM
Thursday, November 30: 6AM-12:30AM
Friday, December 1: 6AM-3PM

NOTE: BELLAGIO SHUTTLES RUN ONLY DURING AM AND PM PEAK HOURS (SUNDAY 10PM — 1:30AM, MONDAY — THURSDAY 6AM — 10AM & 4PM — 7:30PM, FRIDAY 6AM — 10AM)

Expert Tip: If you need to get from The Palazzo to The Venetian and want to avoid navigating the casino floors, restaurant row and the crowds around the entrance to The Sands Convention Center, head to the Canyon Ranch Spa from either hotel. From the Palazzo, the spa is located on the 4th floor and from the Venetian it is located on the 3rd floor.  The spa connects both venues through a series of long, colorful and rarely traveled corridors making the trip quick and easy for those who don’t mind taking the road less traveled.  Not to mention, this route can also offer a moment of peaceful sanity!

5.  Avoid Sleeping In, Being Late, or Skipping Out Entirely

With so many learning and networking opportunities, it’s easy to get caught up in exciting—yet exhaustive—days full of breakout sessions, hands-on labs, training sessions, and of course, after-hours activities and parties.  Only you know how to make the most of your time at re:Invent, but if we can offer some advice…be sure to get plenty of sleep and avoid sleeping in, getting to sessions late or worse…skipping out on morning sessions entirely.  Especially when it comes to the keynote sessions on Wednesday and Thursday morning!

AWS CEO, Andy Jassy, will present the Wednesday morning keynote, while Amazon CTO, Werner Vogels, will present on Thursday morning.  Both Keynotes will be full of exciting product announcements, enhancements, and feature additions as well as cool technical content and enterprise customer success stories.  Don’t be the last to know because you inadvertently over slept and/or partied a little too hard the night before!

Customers don’t need to reserve a seat in either of the keynotes, however, there is a cap on the number of attendees who can watch the keynote in the keynote hall. Keynotes are offered on a first come, first served basis, so be sure to get there early.

Expert Tip: If you don’t want to wait in line to sit in the keynote hall, AWS will have many options for watching the keynote in overflow rooms. If you’re still groggy from the previous night’s events, the overflow rooms are an ideal place where you can watch the keynote with a bloody mary, mimosa, or coffee.

6.  Avoid Being Anti-Social

AWS re:Invent is one of the best locations to network and connect with like-minded peers and cloud experts, discover new partner offerings and, of course, let loose at the quirky after-hours experiences, attendee parties, and partner-sponsored events.

Avoid being anti-social by taking advantage of the many opportunities to network with others and meet new people. AWS has some great activities planned for conference goers.  To help you play hard while working harder, here is a list of all the fun activities that are planned for re:Invent 2017:

Harley Ride
When: Sunday, November 26, 12PM-6PM
Where: The Venetian

Robocar Rally Mixer
When: Sunday, November 26, 6PM-10PM
Where: Aria

Non-Profit Hackathon Mixer
When: Sunday, November 26, 7PM-9PM
Where: The Venetian

Midnight Madness
When: Sunday, November 26, 10:30PM-1AM
Where: The Venetian

AWS re:Invent 4K
When: Tuesday, November 28, 6AM-8AM
Where: The Mirage

Welcome Reception
When: Tuesday, November 28, 5PM-7PM
Where: The Venetian & The Linq Lot

Boomball
When: Tuesday, November 28, 5PM-7PM
Where: The Linq Lot

Cyclenation Spin Challenge
When: Wednesday, November 29, (three timeslots) 7AM, 8AM, 5PM
Where: The Mirage

Pub Crawl
When: Wednesday, November 29, 5:30PM-7:30PM
Where: MGM Grand & The Venetian

Tatonka Challenge
When: Wednesday, November 29, 5:30PM-7:30PM
Where: MGM Grand & The Venetian

2nd Watch After Party
When: Wednesday, November 29, 9PM-12AM
Where: Rockhouse at the Palazzo
Click here to be added to the 2nd Watch After Party Waitlist (see “What to Avoid #3 above if you’re hesitant to be waitlisted)!

Fitness Bootcamp
When: Thursday, November 30, (three timeslots) 7AM, 8AM, 5PM
Where: The Mirage

re:Play Party
When: Thursday, November 30, 8PM-12AM
Where: The Park at the Linq Lot

Expert Tip: Don’t forget to bring plenty of business cards.  With so many people to meet, opportunities to connect with peers and experts, and after-hours parties to attend, you’ll want to make sure to pack extra cards to avoid running out early in the week.  When you receive a business card from someone else, try to immediately take a photo of it with your smartphone and save it to a photo album dedicated solely to networking.  This will ensure that you have the details stored somewhere should you happen to misplace an important contact’s business card.

7.  Avoid Forgetting to Pack That All-Too-Important Item

Whether you’re staying at The Venetian, Mirage, Encore, or other property, your hotel room will be your home away from home for nearly an entire week.  Of course, every hotel will have in-room amenities and travel essentials, but inevitably, we all will forget that one important item that we won’t be able to live without, especially for an entire week.  Our experts have pulled together a check list to help you pack for your trip and ensure you have all the comforts of home and office during your week in Vegas.

Your Favorite Toiletries: 

Not everyone is in love with the in-room toiletries that hotels have to offer in each of their suites. If you have a favorite, be sure to bring it. Here is a quick list to ensure you don’t forget something:

  • Shampoo
  • Conditioner
  • Soap
  • Shave Cream
  • After Shave
  • Razor
  • Deodorant
  • Lotion
  • Toothbrush
  • Toothpaste
  • Mouthwash
  • Floss
  • Hair Styling Products (if that’s your thing)
  • Contact Case & Solution
  • Spare Pair of Contacts
  • Cologne/Perfume/Body Spray

First Aid: 

Whether your headache or hangover cure calls for Aspirin, Ibuprophen, or something stronger, it’s a good idea to pack your preferred treatment along with any other first aid remedies and prescription medications you might need. Band Aids, blister protectors, and anti-histamines are also recommended.

Chapstick & Lotion: 

It is the desert, after all, and with dry air circulating throughout the venues, your skin (including your lips) is bound to dry out.  We recommend bringing medicated Chapstick and fragrance-free lotion (fragrances in most lotions can often dry out your skin even more!) and keeping a spare with you at all times.

Breath Mints and/or Mint-flavored Gum:

No explanation necessary.

Business cards:

This is a repeat from one of our other tips but an important one to remember, so we don’t mind mentioning it again.

Chargers & Battery Packs: 

Nothing is worse than being in between sessions with a 10% cell phone or laptop battery and realizing you left your chargers back in your room. We recommend bringing at least two phone chargers and two laptop chargers: One for your room and one for the backpack or briefcase you’ll be carrying throughout the conference.  Additionally, while there will be several charging stations throughout re:Invent (and outlets on most every wall), it’s a good idea to bring a battery pack with several hours of charging time just in case you can’t find an open spot to plug in.

Water Bottle:

You will definitely want to stay hydrated throughout the week, and the tiny cups offered at the water stations just won’t quench your thirst quite the way you will need them to.  It’s a good idea to pack a water bottle (we recommend one that can hold 17 oz) so that you avoid having to refill often and have plenty of thirst-quenching liquid to keep you hydrated throughout the day.

Comfortable shoes: 

Your shoes will be your saving grace by the end of each day, so be sure to bring a pair or two that you feel comfortable walking several thousands of steps in.

Appropriate Attire: 

While business casual attire is often recommended at re:Invent, there can be many interpretations of what is appropriate.  Our advice is to pack clothing that you would feel confident wearing should you run into your boss or someone you wish to impress.  Jeans are perfectly acceptable in either case, but make sure to use good judgement overall when selecting your attire for sessions, dinners and parties you plan to attend.

Cash: 

In addition to needing cash for meals on the go, bar tabs or that faux diamond-encrusted figurine you’ve been eyeing in the gift shop, you’ll want to bring a little extra cash if you plan to try your luck at the casinos.  There are ATMs on the casino floors, but they typically charge a service fee in the amount of $3-$5 in addition to your bank’s own service fees.

Notebook & Pen/Pencil:

It’s always a good idea to bring a good ole’ fashioned notebook with you to your sessions.  Not only is it a fail-proof way to capture the handy tips and tricks you’ll be learning, it’s also the quietest way to track those notable items that you don’t want to forget.  Think about it – if 100 people in your breakout session were all taking notes on a laptop, it would be pretty distracting.  Be bold. Be respectful. Be the guy/gal that uses paper and a pen.

A Few Final Thoughts

Whether this is your first trip to AWS re:Invent or you’re a seasoned re:Invent pro, you’re sure to walk away with an increased knowledge of how cloud computing can better help your business, tips and tricks for navigating new AWS products and features, and a week’s worth of memories that will last a lifetime.  We hope you make the most of your re:Invent 2017 experience and take advantage of the incredible education and networking opportunities that AWS has in store this year.

Last but certainly not least, we hope you take a moment during your busy week to visit 2nd Watch in booth #1104 of the Expo Hall where we will be showcasing our customers’ successes.  You can explore 2nd Watch’s Managed Cloud Solutions, pick up a coveted 2nd Watch t-shirt and find out how you can win one of our daily contest giveaways—a totally custom, totally rad 2nd Watch skateboard!

Expert Tip: Make sure you get time with one of 2nd Watch’s Cloud Journey Masters while at re:Invent.  Plan ahead and schedule a meeting with one of 2nd Watch’s AWS Professional Certified Architects, DevOps, or Engineers.  Last but not least, 2nd Watch will be hosting its annual re:Invent after party on Wednesday, November 29. If you haven’t RSVP’d for THE AWS re:Invent Partner Party, click here to request to be added to our waitlist.  We look forward to seeing you at AWS re:Invent 2017!

 

-Katie Ellis, Marketing Manager

 

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2nd Watch Enterprise Cloud Expertise On Display at AWS re:Invent 2017

AWS re:Invent is less than twenty days away and 2nd Watch is proud to be a 2017 Platinum Sponsor for the sixth consecutive year.  As an Amazon Web Services (AWS) Partner Network Premier Consulting Partner, we look forward to attending and demonstrating the strength of our cloud design, migration, and managed services offerings for enterprise organizations at AWS re:Invent 2017 in Las Vegas, Nevada.

About AWS re:Invent

Designed for AWS customers, enthusiasts and even cloud computing newcomers, the nearly week-long conference is a great source of information and education for attendees of all skill levels. AWS re:Invent is THE place to connect, engage, and discuss current AWS products and services via breakout sessions ranging from introductory and advanced to expert as well as to hear the latest news and announcements from key AWS executives, partners, and customers. This year’s agenda offers a full additional day of content for even more learning opportunities, more than 1,000 breakout sessions, an expanded campus, hackathons, boot camps, hands-on labs, workshops, expanded Expo hours, and the always popular Amazonian events featuring broomball, Tatonka Challenge, fitness activities, and the attendee welcome party known as re:Play.

2nd Watch at re:Invent 2017

 2nd Watch has been a Premier Consulting Partner in the AWS Partner Network (APN) since 2012 and was recently named a leader in Gartner’s Magic Quadrant for Public Cloud Infrastructure Managed Service Providers, Worldwide (March 2017). We hold AWS Competencies in Financial Services, Migration, DevOps, Marketing, and Commerce, Life Sciences and Microsoft Workloads, and have recently completed the AWS Managed Service Provider (MSP) Partner Program Audit for the third year in a row. Over the past decade, 2nd Watch has migrated and managed AWS deployments for companies such as Crate & Barrel, Condé Nast, Lenovo, Motorola, and Yamaha.

The 2nd Watch breakout session—Continuous Compliance on AWS at Scale—will be led by cloud security experts Peter Meister and Lars Cromley. The session will focus on the need for continuous security and compliance in cloud migrations, and attendees will learn how a managed cloud provider can use automation and cloud expertise to successfully control these issues at scale in a constantly changing cloud environment. Registered re:Invent Full Conference Pass holders can add the session to their agendas here.

In addition to our breakout session, 2nd Watch will be showcasing our customers’ successes in the Expo Hall located in the Sands Convention Center (between The Venetian and The Palazzo hotels).  We invite you to stop by booth #1104 where you can explore 2nd Watch’s Managed Cloud Solutions, pick up a coveted 2nd Watch t-shirt and find out how you can win one of our daily contest giveaways—a totally custom 2nd Watch skateboard!

Want to make sure you get time with one of 2nd Watch’s Cloud Journey Masters while at re:Invent?  Plan ahead and schedule a meeting with one of 2nd Watch’s AWS Professional Certified Architects, DevOps, or Engineers.  Last but not least, 2nd Watch will be hosting its annual re:Invent after party on Wednesday, November 29. If you haven’t RSVP’d for THE AWS re:Invent Partner Party, click here to request your invitation (Event has passed)

AWS re:Invent is sure to be a week full of great technical learning, networking, and social opportunities.  We know you will have a packed schedule but look forward to seeing you there!  Be on the lookout for my list of “What to Avoid at re:Invent 2017” in the coming days…it’s sure to help you plan for your trip and get the most out of your AWS re:Invent experience.

 

–Katie Laas-Ellis, Marketing Manager, 2nd Watch

 

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About 2nd Watch

2nd Watch is an AWS Premier tier Partner in the AWS Partner Network (APN) providing managed cloud to enterprises. The company’s subject matter experts, software-enabled services and cutting-edge solutions provide companies with tested, proven, and trusted solutions, allowing them to fully leverage the power of the cloud. 2nd Watch solutions are high performing, robust, increase operational excellence, decrease time to market, accelerate growth and lower risk. Its patent-pending, proprietary tools automate everyday workload management processes for big data analytics, digital marketing, line-of-business and cloud native workloads. 2nd Watch is a new breed of business which helps enterprises design, deploy and manage cloud solutions and monitors business critical workloads 24×7. 2nd Watch has more than 400 enterprise workloads under its management and more than 200,000 instances in its managed public cloud. The venture-backed company is headquartered in Seattle, Washington. To learn more about 2nd Watch, visit www.2ndwatch.com or call 888-317-7920.

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Best Practices: Developing a Tag Strategy for AWS Billing

Tag Strategy is key to Cost Allocation for Cloud Applications.

Have you ever been out to dinner with a group of friends and at the end of the dinner the waiter comes back with one bill?  Most of us have experienced this.  Depending on the group of friends it’s not a big deal and everyone drops in a credit card so the bill can be split evenly.  Other times, someone invites Harry and Sally, and they scrutinize the bill line by line.  Inevitably they protest that they only had one glass of wine and Sally only had the salad.  You recall that Sally was  a little ‘handsy’ with the sampler platter, but you sit quietly.  It’s in that moment you remember, that’s why the group didn’t include Harry and Sally to last year’s New Year’s dinner.  No need to start the new year with an audit, am I right?

This situation can be eerily similar in many ways to cloud billing in a large enterprise.  The fact that Amazon Web Services (AWS) has changed the way that an organization uses computing resources is evident.  However, AWS has also delivered on the promise of truly enabling ‘chargeback’ or ‘showback’ in the enterprise so that the business units themselves are stakeholders in what was traditionally silo’d in an IT Department budget.

Now multiple stake holders from many organizations have a stake in the cost and usage of an app that resides in AWS.  Luckily there are tools like 2nd Watch’s Cloud Management Platform (CMP) that can easily provide visibility to the cost of their app, or even what their entire infrastructure is costing them at the click of a button.

2nd Watch’s CMP tools are great for showing an organization’s costs and can even be used to set budget notifications so that the business unit doesn’t inadvertently spend more than is budgeted on an environment.   CMP is a powerful tool that can deliver powerful insights to your business and can be made more powerful by implementing a thorough tagging strategy.

Tag your it…

We live in a world of tags and hashtags.  Seemingly overnight tags have made their way into everyday language.  This is not by accident as cloud interactions with Facebook and Twitter have become so commonplace, they have altered the world’s language.

Beyond their emergence in our everyday vernacular, they have a key function. In AWS, applying tags to various cloud resources like EC2 and RDS is key to having quality accounting for allocating charges.  Our team of experts at 2nd Watch can work with you to ensure that your tagging strategy is implemented in the most effective manner for your organization.  After all, a tagging strategy can and will vary by organization.  It depends on you and how you want to be able to report on your resources.  Do you want to be able to report on your resources used by cost center, application, environment type (like dev or prod), owner, department, geographic area, or if this resource was managed by a managed service provider like 2nd Watch?

Without having a well thought out tagging strategy your invoicing discussions will sound much like the fictional dinner described above.  Who pays for what and why?

Tag Strategy and Hygiene…

Implementing a sound tagging strategy at the outset when a resource or environment is deployed is the first step.  At the inception it’s important to know some “gotchas” that can derail a tagging implementation.  One of these is that tags are case sensitive.  For example, mktg will report separately from Mktg.  Also keep in mind, that in today’s ever changing business environment organizations are forced to adjust and reorganize themselves to stay competitive.

Revisiting your tagged resource strategy will need to be done from time to time to ensure tag relevance.  If a stake holder moves out of a role, gets promoted, or retires from the organization altogether, you will need to stay on top of the tagging for their environment to be sure that it is still relevant to the new organization.

What about the un-taggables?

Having standardization and a tag plan works great for AWS resources like EC2 and RDS as explained before.  What about untaggable resources, Network transfer charges, and items like a NAT gateway or a VPC Endpoint?   There will be shared resources like these in your applications environment. It is best to review these shared untagged resources early on, and decide where to best allocate that cost.

At 2nd Watch, we have these very discussions with our clients on a regular basis. We can easily guide them through the resources associated with the app and where to allocate each cost.  With a tool like CMP we can configure a client’s cost allocation hierarchy so they can view their ongoing costs in real time.

For it’s part, Amazon does a great job providing an up-to-date user guide for what resources can be tagged.  Click here for great reference documentation to help while you develop your tag strategy.

Rinse and repeat as necessary

Your tagging strategy can’t be a ‘fire and forget’ pronouncement.  To be effective your organization will need to enforce it on a consistent basis. For instance, as new devops personnel are brought into an organization, it will be key to insuring it stays under control.

These are the types of discussions that 2nd Watch adds a lot of value to.  Our cloud expertise in AWS for large enterprises will insure that you are able to precisely account for your cloud infrastructure spend at the click of a button through CMP.

After all, we all want to enjoy our meal and move on with the next activity. Stop by and visit us at re:Invent booth #1104 for more help.

— Paul Wells, Account Manager, 2nd Watch

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What to Expect at AWS re:Invent 2017

The annual Amazon Web Services (AWS) re:Invent conference is just around the corner (the show kicks off November 27 in Las Vegas). Rest assured, there will be lots of AWS-related products, partners, and customer news. Not to mention, more than a few parties. Here’s what to expect at AWS re:Invent 2017—and a few more topics we hope to hear about.

1.)  Focus on IOT, Machine Learning, and Big Data

IOT, Machine Learning, and Big Data are top of mind with much of the industry—insert your own Mugatu “so hot right now” meme here – and we expect all three to be front and center at this year’s re:Invent conference. These Amazon Web Services are ripe for adoption, as most IT shops lack the capabilities to deploy these types of services on their own.  We expect to see advancements in AWS IOT usability and features. We’ve already seen some early enhancements to AWS Greengrass, most notably support for additional programming languages, and would expect additional progress to be displayed at re:Invent. Other products that we expect to see advancement made are with AWS Athena and AWS Glue.

In the Machine Learning space, we were certainly excited about the recent partnership between Amazon Web Services and Microsoft around Gluon, and expect a number of follow-up announcements geared toward making it easier to adopt ML into one’s applications. As for Big Data, we imagine Amazon Web Service to continue sniping at open source tools that can be used to develop compelling services. We also would be eager to see more use of AWS Lambda for in-flight ETL work, and perhaps a long-running Lambda option for batch jobs.

2.)  Enterprise Security

To say that data security has been a hot topic these past several months, would be a gross understatement. From ransomware to the Experian breach to the unsecured storage of private keys, data security has certainly been in the news. In our September Enterprise Security Survey, 73% of respondents who are IT professionals don’t fully understand the public cloud shared responsibility model.

Last month, we announced our collaboration with Palo Alto Networks to help enterprises realize the business and technical benefits of securely moving to the public cloud. The 2nd Watch Enterprise Cloud Security Service blends 2nd Watch’s Amazon Web Services expertise and architectural guidance with Palo Alto Networks’ industry-leading VM series of security products. To learn more about security and compliance, join our re:Invent breakout session—Continuous Compliance on AWS at Scale— by registering for ID number SID313 from the AWS re:Invent Session Catalogue. The combination delivers a proven enterprise cloud security offering that is designed to protect customer organizations from cyberattacks, in hybrid or cloud architectures. 2nd Watch is recognized as the first public cloud-native managed security provider to join the Palo Alto Networks, NextWave Channel Partner Program. We are truly excited about this new service and collaboration, and hope you will visit our booth (#1104) or Palo Alto Networks (#2409) to learn more.

As for Amazon Web Services, we fully expect to see a raft of announcements. Consistent with our expectations around ML and Big Data, we expect to hear about enhanced ML-based anomaly detection, logging and log analytics, and the like. We also expect to see advancements to AWS Shield and AWS Organizations, which were both announced at last year’s show. Similarly, we wouldn’t be surprised by announced functionality to their web app firewall, AWS WAF. A few things we know customers would like are easier, less labor-intensive management and even greater integration into SecDevOps workflows. Additionally, customers are looking for better integration with third-party and in-house security technologies – especially   application scanning and SIEM solutions – for a more cohesive security monitoring, analysis, and compliance workflow.

The dynamic nature of the cloud creates specific challenges for security. Better security and visibility for ephemeral resources such as containers, and especially for AWS Lambda, are a particular challenge, and we would be extremely surprised not to see some announcements in this area.

Lastly, General Data Protection Regulations (GDPR) will be kicking in soon, and it is critical that companies get on top of this. We expect Amazon Web Service to make several announcements about improved, secure storage and access, especially with respect to data sovereignty. More broadly, we expect that Amazon Web Service will announce improved tools and services around compliance and governance, particularly with respect to mapping deployed or planned infrastructure against the control matrices of various regulatory schemes.

3.)  Parties!

We don’t need to tell you that AWS’ re:Play Party is always an amazing, veritable visual, and auditory playground.  Last year, we played classic Street Fighter II while listening to Martin Garrix bring the house down (Coin might have gotten ROFLSTOMPED playing Ken, but it was worth it!).  Amazon Web Services always pulls out all the stops, and we expect this year to be the best yet.

2nd Watch will be hosting its annual party for customers at the Rockhouse at the Palazzo.  There will be great food, an open bar, an awesome DJ, and of course, a mechanical bull. If you’re not yet on the guest list, request your invitation TODAY! We’d love to connect with you, and it’s a party you will not want to miss.

Bonus: A wish list of things 2nd Watch would like to see released at AWS re:Invent 2017

Blockchain – Considering the growing popularity of blockchain technologies, we wouldn’t be surprised if Amazon Web Service launched a Blockchain as a Service (BaaS) offering, or at least signaled their intent to do so, especially since Azure already has a BaaS offering.

Multi-region Database Option – This is something that would be wildly popular but is incredibly hard to accomplish. Having an active-active database strategy across regions is critical for production workloads that operate nationwide and require high uptime.  Azure already offers it with their Cosmos DB (think of it as a synchronized, multi-region DynamoDB), and we doubt Amazon Web Service will let that challenge stand much longer. It is highly likely that Amazon Web Service has this pattern operating internally, and customer demand is how Amazon Web Service services are born.

Nifi – The industry interest in Nifi data-flow orchestration, often analogized to the way parcel services move and track packages, has been accelerating for many reasons, including its applicability to IoT and for its powerful capabilities around provenance. We would love to see AWS DataPipeline re-released as Nifi, but with all the usual Amazon Web Services provider integrations built in.

If even half our expectations for this year’s re:Invent are met, you can easily see why the 2nd Watch team is truly excited about what Amazon Web Services has in store for everyone. We are just as excited about what we have to offer to our customers, and so we hope to see you there!

Schedule a meeting with one of our AWS Professional Certified Architects, DevOps or Engineers and don’t forget to come visit us in booth #1104 in the Expo Hall!  See you at re:Invent 2017!

 

— Coin Graham, Senior Cloud Consultant and John Lawler, Senior Product Manager, 2nd Watch

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