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AWS is an innovation lab. The world’s top cloud provider releases hundreds of updates and dozens of major services every year. So, which products are companies loving right now?

We analyzed data from our customers, across a combined 100,000+ instances running monthly, for Q1 of 2016. The most popular AWS products, represented by the percentage of 2nd Watch customers deploying them in the first quarter, include Amazon S3 for storage and Data Transfer (100% each), EC2 (99%), SNS or Simple Notification Service (89%) and Key Management Service for encryption (87%). These services are standard in most AWS deployments, and have been consistent in the last year or so – no surprises here.

Perhaps less predictable was the use of other AWS products, such as Redshift, the data warehouse service introduced in 2012 as a low-cost alternative to systems from HP, Oracle and IBM. The fact that 17% of our customers are using Redshift demonstrates how quickly innovative cloud technology can carve a strong position in a legacy software market. Enterprises are starting to move away from legacy systems to Redshift because it can handle massive quantities of data with exceptional response times.

Other relatively new AWS products making rapid progress with AWS users include the high-performing NoSQL database service Dynamo DB (27%), Lambda, an automated compute management platform (21%) and Workspaces, a secure virtual desktop service (19%).

Just three years ago, enterprises were primarily using the core compute and storage services on AWS. As companies become more comfortable moving business-critical IT assets into the cloud, they’re more likely to leverage the broader AWS portfolio. We expect growth in areas such as database, desktop and management tools to continue in the coming months.

Download the Top 30 AWS Products infographic to find out which others made the list.

-Jeff Aden, EVP Strategic Business Development & Marketing