2nd Watch

  • Phone: 1-888-317-7920
  • Mail: info@2ndwatch.com
  • Website: http://2ndwatch.com
  • Address: 2310 N Molter, Liberty Lake, WA 99019

Our Team

meet our founders and cloud computing experts

Kris Bliesner

CEO and co-founder

Kris is CEO and Co-Founder of 2nd Watch, Inc. In his position, he oversees strategic and technical development of 2nd Watch’s cloud-based products and solutions and is responsible for the growth and sustainability of the company. Prior to co-founding 2nd Watch in 2010, Kris held many top IT positions with companies including Microsoft and Ambassadors Group, Inc. As the CIO for Ambassadors Group, Inc. (EPAX), Kris spearheaded the replacement of the company’s legacy ERP platform and implemented a business-first CRM system as part of a strategic overhaul of Ambassador’s IT infrastructure. As a member of the core executive team he helped drive strategic partnerships and advised on mergers and acquisition. As Microsoft’s Director of Sales, Marketing and Services Infrastructure, Kris managed content and communications tools for the company’s 60,000+ global Sales, Marketing and Services workforce. During his tenure at Microsoft Kris received several awards and accolades including two divisional “Field Productivity” awards and a Circle of Excellence award (top 1% of Microsoft). In addition, Kris owned his own consulting business specializing in system architecture, database design and software development. His clients included Onyx Software, Ascent Partners, National Flood Services and Microsoft Corporation.

Jeff Aden

EVP, Strategic Business Development and co-founder

Jeff has over 20 years of business management operations, business development, product management, P&L management, sales and marketing management experience. He has been a member of executive teams and boards that have raised $40M in private equity, venture capital and debt financing. In his role as Executive Vice President of Strategic Business Development at 2nd Watch Jeff is responsible for the company’s global strategic initiatives including strategic partnerships, business development, M&A, and opening new markets. Prior to co-founding 2nd Watch Jeff was running a $200M P&L for Ambassador Group (ticker: EPAX) a marketing company, where he was able to provide executive leadership and results that increased revenue and margin through a treacherous economic environment. He was also responsible for the customer experience and operations of global delivery. Prior to joining Ambassadors Group Jeff lived and worked in Taiwan as a consultant. Prior to being an ex-patriot Jeff held a number of roles in a regional finance company. Jeff holds a Master of International Management degree and a B.A. from Whitworth University. He enjoys time with his family outdoors as often has he can find time to fly fish, golf, ski and run.

Joel Rosenberger

EVP, Software

Joel is the EVP of Software at 2nd Watch where he oversees all product development. Prior to 2nd Watch, he was the Chief Technology Officer at Lightspeed Research, a global market research company and subsidiary of WPP/Kantar. Joel has also been the CTO of GMI, which was acquired by Lightspeed in 2011. Additionally, he served as general manager for AWS Simple Queue Service (2007-2009) as well as held several technical leadership positions at Microsoft and Attachmate. In between large company roles, Joel has founded software companies such as TransLink Software that was acquired by Active Software / webMethods in 2000. Joel studied computer science at Shippensburg University and holds patents for network bandwidth estimation, profiling devices on wireless networks, and mainframe integration technology. Joel also has a patent pending for Social Networking Market Research.

Matt Gerber

EVP, Sales & Marketing

Matt has over 25 years of global high technology market experience and is equally comfortable with driving growth organizations, managing turnarounds or participating on corporate boards. He has led or been a member of executive teams and boards that have raised over $125M of private equity, venture capital and debt financing, and has managed or participated in 12 corporate transactions. In his role as Executive Vice President for Sales & Marketing at 2nd Watch Matt is responsible for global marketing, sales and customer support operations. Prior to joining 2nd Watch Matt spent three years as CEO of IT-Lifeline, a cloud based IT disaster recovery company where his team grew the company from a regional supplier to a national presence in the financial services marketplace via a strategic relationship with Jack Henry & Associates. Matt also spent three years as CEO at SprayCool, a technology leader in implementing liquid cooling systems for electronics.  Matt transitioned out of his role at SprayCool after the sale of the company to Parker Aerospace. Prior to SprayCool Matt was a key member of the executive team that tripled revenues and sold Itronix, a global leader in mission critical mobile computing, to General Dynamics. During the course of his nine years at Itronix Matt held various executive positions, including Sr. VP for Global Sales and Marketing, Sr. VP for Product Line Management, VP of European Operations and VP of Marketing. Matt currently sits on the boards of IT-Lifeline, Blue Box Group (a hosted private cloud company) and Pearson Packaging (a $50M packaging machinery and was a board member at Spraycool and Pacinian (a haptics technology company) through the sale of Pacinian to Synaptics. Matt holds a Bachelor of Engineering in Electrical Engineering from the State University of New York at Stony Brook and a Master of Business Administration with Distinction from Hofstra University.

Keith Carlson

EVP, Services

As EVP of Services, Keith is responsible for Professional Services and Managed Services.  In his role, Keith ensures that 2nd Watch brings the perfect mix of people, programs, and tools to ensure our clients get maximum value from their cloud investment. Carlson began his career at Accenture, where he worked his way up from Staff Consultant to Senior Partner. In 1994, he founded Accenture’s highly successful partnership with Siebel Systems. Under Keith’s leadership, Accenture’s Siebel practice grew to 1,000 professionals and $400M in annual sales in 6 years. Carlson left Accenture to pursue a passion for building high growth technology companies; his record of accomplishment includes six successful technology companies (including Traiana, Mercury Interactive, Kintana, DigitalThink, Innotas, and MarkLogic), most recently as CEO of Growth Stage Partners. Carlson has a bachelor’s degree in Industrial Engineering from California Polytechnic State University.